According to a Reuters report, Ford is set to introduce no less than 15 new models into the Chinese market by 2015 as part of its agressive expansion plans in the world’s number one automotive market.
The company said in a statement that it will be doubling its dealerships in the country from the 340 now over the next five years, and is looking to add 1,200 employees into its workforce there.
The blue oval already makes the Mondeo, Fiesta and Focus, among others, in China, in partnership with Chongqing Changan Automobile and Mazda, and also holds a 30% stake in light commercial vehicle manufacturer Jiangling Motors.
Ford sold 53,440 units in China last month, a 20% increase from the same period in 2010, a significant percentage rise in an overall market that has only grown 5.4% for the month, year on year, the report adds. It’s still a ways away from catching top dog GM though, which sold just over 233,000 vehicles in March. Undoubtedly, it’s looking at closing the gap in a big way over the next five years with the introduction of all those new models.