Industry analysts predict by 2014, video will make up 66% of all mobile data traffic.1 This certainly isn’t surprising when you consider that the expected number of global mobile video/TV users will jump from approximately 250 million in 2010 to about 450 million in 2014.2
This is just a small sampling of industry research and analysis that points to consumers’ unquenchable thirst for mobile video. In part this desire is driven by the wave of new video-enabled mobile devices, video has redefined mobile networks and placed a premium on bandwidth—a demand the current networks can’t support.
On the horizon is 4G, marketed as the miracle cure for data congestion. Some consider it a band-aid solution, while others see it as a universal panacea. Yet the reality is that mobile carriers are seeking solutions today to deal with the expanding mobile Internet and, more specifically, the increasing use of mobile-video applications.
There is certainly no magic bullet. But with a combined approach, involving the adjustment of both carrier infrastructure and content delivery strategies, the industry will be able to curb the skyrocketing network-congestion problem.